It was the cheapest beer you could get. Most of us from the Los Angeles area knew this was the big brewery across the freeway from Los Angeles Union Station.
I was too young to drink the stuff, so I can't tell you what it was like. I do remember all those cans. My grandfather loved it. He was an alcoholic who drank beer for breakfast, wine for lunch, and the hard stuff for supper... He did get on the wagon and lived the last 15 years of his life soberly, though he died of cirrhosis.
Now that I drink beer myself, I've always been curious how this Brew 102 tasted.
I was too young to drink the stuff, so I can't tell you what it was like. I do remember all those cans. My grandfather loved it. He was an alcoholic who drank beer for breakfast, wine for lunch, and the hard stuff for supper... He did get on the wagon and lived the last 15 years of his life soberly, though he died of cirrhosis.
Now that I drink beer myself, I've always been curious how this Brew 102 tasted.
It tasted HORRIBLE! My dad would drink just about anything, but he would NOT drink that swill. Mostly alkies and young kids...YUK!
ReplyDeleteI remember Brew 102 from my University of Washington Days. I remember it because it was one of the few beers I could afford. A six pack was $1.99 back in 1981. The first beer was not good, but the second was better, and the third was downright good. I remember their tagline that cracked us up: "Brew 102...perfected after 101 brews." Good times.
ReplyDeleteStarted buying it at the House of Spirits in Echo Park back in 1975. Yes...it was the cheapest beer you could buy, and well within our price range as teens. A six pack was a little over a dollar, gas was about 65 cents a gallon (if I remember correctly), and with the keys to my dads 68 Ford Country Sedan we were set for a long night of cruising Whittier Blvd, Hollywood Blvd. and Van Nuys. The beer was something awful. Worst beer I ever tasted, except for that 9 year old can of Billy Beer I accidentally drank once(my friend was a collector). Yup....the tagline was a crackup.
ReplyDeleteHere in the Philippines Colt 45 is called strong beer. It has a little more alcohol and tastes like it has isopropyl mixed into it. It's the favorite of kids who don't know what beer is supposed to taste like.
ReplyDeleteBill