Monday, March 30, 2009

Helms Olympic Bread

"Toot! Toot!"

I remember the Chevrolet panel truck driving in the trailer parks I lived in, both in Oceanside, and Colton, California. It was a mobile bakery shop selling many varieties of breads, cakes, donuts, and pies.

Now maybe the Helms man is partly the blame for my type-II diabetes. After the driver/vendor was done with his route, he offered the kids all the donuts they wanted. He said otherwise, the truck would be full of ants and it saved time cleaning up the truck. I think each of us received 10-15 donuts, which we stuffed into our faces at once. Right after this it was dinnertime and none of us felt like eating!

Helms started in 1932. They were one of the sponsors of the Los Angeles Olympics in 1932. They provided white and whole wheat bread, as well as other bakery goods, in the Olympic Village. They were the bread providers for the US Olympic teams in 1932 (Los Angeles), 1936 (Garmisch-Partenkirchen and Berlin), 1948 (St. Moritz and London), 1952 (Oslo and Helsinki), 1956 (Cortina d'Ampezzo and Melbourne), 1960 (Squaw Valley and Rome), 1964 (Innsbruck and Tokyo), and 1968 (Grenoble and Mexico City).

The founder and CEO of the company Paul Helms died on January 5, 1969. The company struggled to survive. But they managed to do a few gimmicks...

They provided bread for the Apollo 11 lunar mission (July 20-24, 1969). This was the first lunar mission and Helms was the first bread on the moon...

Sadly, though, by the time the astronauts came back to earth, the Helms Bakery was out of business...

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