When I started school, this is how I took my lunch. Do you know they wanted seventy bucks for this thing on an auction website?
By the way, most schools would ban this lunch box today because it's made of metal and could be a weapon. You could do the same thing with a plastic box, too. (By the looks of the dents in this thing, it looks like it had been used as a weapon once or twice!)
Made by Aladdin Industries in Nashville, Tennessee, which made the first character lunch box, which pictured Hopalong Cassidy (William Boyd.)