Thursday, April 02, 2009

New Coke

Do you remember this? In 1985, after being beaten mercilessly by Pepsi Cola's marketing techniques the folks at Coca-Cola had the wild idea that they should make their drink more like Pepsi.
Coke's formula was virtually unchanged since the amount of coca leaves was diminished early in the twentieth century. But Coke was suffering. So they all threw their hands up and came up with a new product which wasn't as good.
Sales plummeted. Less than three months later, Old Coke (now called Coca-Cola Classic) reemerged on the shelves. 
Did you know, they kept New Coke (later known as Coke II) on the market until 1990?
By the way... For those of you who say there is no difference in Coke and Pepsi: Coke has an overwhelming flavor of lemon juice. In Pepsi, it's cinnamon.

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