Thursday, April 02, 2009

Roy Rogers Fast Food

It was started by Marriott in 1968 in Falls Church, Virginia. To be honest, it had very little to do with a cowboy star, except that the company paid him to use his name.

The menu included burgers, roast beef sandwiches, fried chicken, and a lot more. Roy's picture was everywhere.

There used to be several outlets in Southern California. But it always was an East Coast chain... only those of us who lived on the other side of the country never realized that. For some reason (and I've looked everywhere) the chain suddenly disappeared from the face of the West Coast in the early 1980s.

It was a tremendous shock for me, when the Army sent me to Fort Dix, New Jersey, to find a Roy Rogers hamburger stand in nearby Wrightstown. It's gone now, since the nearby post was taken over by the New Jersey National Guard. But you can still find Roy Rogers in the area.

Even in Times Square, New York City.

1 comment:

  1. There was never a Roy Rogers restaurant near the Roy Rogers Museum in Victorville. The fast food tie in was with Baker's Drive Thru of San Bernardino...